While the erstwhile Delhi city was the center point of Mughal rule, it is currently in the news for its nationalistic spectacles, media images, consumerism, and consumption behavior. Delhi is an interesting amalgamation of historical monuments, street food, bazaar spaces, prime institutions, and classes. New Delhi's cultural landscape, sprawling malls, hotels, and heritage sites, combined with the globalized middle-class population, has contributed to increased consumption in the city. In this blog, we see the consumerism trend in the city's financial and loan scenario among the working class in New Delhi.
New Delhi, the capital of India, lies in the north-central part of the country on the western bank of the river Yamuna. New Delhi is to the south of Delhi city or old Delhi, and the broad tree-lined avenues with straight and diagonal patterns contrast with the narrow, crowded, winding streets of Old Delhi. The Central Vistal Park in New Delhi is flanked by government buildings, research centers, and museums. The New Delhi Municipal Council governs the city.
While Mumbai is the financial capital and Bangalore is the technology capital of India, Delhi is a "marketer's dream." It is safe to say that Delhi can clinch the title and the crown of being the top marketer in the country. Though the perception of Delhi is that it is the land of Babus, old bungalows, wide roads, and political clout, there is more to the capital city that is unnoticed.
Delhi is probably the most consumerist market in India, according to Lloyd Mathias – marketing head at Motorola, India. People in Delhi like to revel in, indulge and enjoy a luxurious lifestyle. The National Capital Region (NCR) is one of the busiest consumer markets and is touted as the country's consumer capital.
Market research has shown that Delhi reigns as the number one city in terms of average household income, expenditure, and rich and ultra-rich households. An average Delhi household earnings amount to around Rs. 2,79,000 per annum which is almost Rs. 84,000 more than in Mumbai, the 2nd richest city.
According to figures from the National Council of Applied Economic Research (NCAER), the average Delhi resident spends more than Rs. 2,00,000 per annum compared to Rs. 1,60,000 in Mumbai. Regarding income demographics, Mumbai is a triangle, and Delhi is a rhombus. According to Jayesh Desai-Executive Director at Ernst and Young, India, prosperity is spread more evenly in Delhi, making it an ideal market for any consumer good or service. Delhiites buy more of every good right from a cellphone, apparel, durables, food, and impulse goods compared to their city counterparts. Additionally, the retail market in Delhi is one of the most developed, especially for premium apparel.
Also Read- Short Term Loans
The socio-economic culture and the buying power make the value propositions attractive across all product categories in Delhi. The Delhi consumer market is bigger than Mumbai, Chennai, Bangalore, and Kolkata. And as a result, as companies wish to be closer to the biggest market in India, more and more consumer companies have set up their headquarters in Delhi, making the consumer-brand connection stronger and boosting understanding and spending.
New Delhi is the capital of India and home to the country's major political, economic, and cultural activity. Considering the expenses of living in a metropolitan city, the cost of living in Delhi is very high. With a rapidly increasing urban population, the city is teeming with self-employed and salaried individuals who may depend upon personal loans to fulfill their financial needs.
The capital city of India, New Delhi, has many banks offering financial services including personal loans at attractive rates. The entire loan procedure is quick, hassle-free, and with minimum documentation. The banks also offer flexible repayment tenures, and loan amounts can be up to Rs.40 lakhs to help individuals fulfill their financial goals. You must keep certain things in mind before applying for a personal loan in Delhi.
Eligibility Criteria
The eligibility criteria to get a personal loan in Delhi are as follows:
Documents needed to apply for a personal loan are:
A personal loan is a financial facility that can be used for various purposes, while the interest rate depends upon your credit score and income. You can avail of the personal loan in Delhi with the lowest interest rate and calculate the EMI payable via the online personal loan EMI calculator available on any bank website.
Need a Personal Loan?
Apply Now
1. Just fill up a simple form
2. Validate your details
3. Click on Submit button
1. Wide range of options
2. Customised loan solutions
3. Best deal on your loan
1. Priority processing by lender
2. Timely Feedback on your application